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Reaching the Base of the Pyramid Consumer: Case Studies in Scalable Market Solutions to Serve the Underserved

Jim Chu, dloHaiti


Better serving "Bottom of the Pyramid" (BoP) consumer -- those living on less than $5/day -- is a the holy grail among many social entrepreneurs and multinational corporations because it offers opportunities for healthy financial returns as well as positive social impact. However, many hurdles stand in the way of finding scalable and effective approaches to reach poor consumers with better, cheaper products and services. This panel will highlight some case studies of social entrepreneurs working with multinational corporations to improve the quality of life the BoP while attracting commercial capital to scale.
base of the pyramid, emerging markets, Impact Investing, Inclusive Entrepreneurship, social enterprise
Panel
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Viviana Alvarez, Unilever TDB, Danone Jim Chu, dloHaiti Shaun Church, Living Goods

Comments are closed.

Important Dates

  • June 14, 2017
    Final day to submit an idea.
  • June 15 - 29, 2017
    Commenting and voting period. All sessions open for voting.
  • June 30 - July 13, 2017
    Judging panel and final selection by SOCAP17 Content Team.
  • July 14, 2017
    Winning sessions announced to session organizers.

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A lucky person will receive 2 free tickets to SOCAP17 and other impact-themed prizes!

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