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Social Impact Storytelling: Why Media that Changes Minds and Behaviors Matters

Suhad Babaa, Just Vision

The use of visual storytelling is nearly ubiquitous across industries invested in advancing social change. Still, understanding how to construct a narrative and outreach strategy that effectively changes the way people think and act is more elusive. This keynote will focus on the intersection of media and social impact, looking at why stories matter and how compelling stories coupled with strategic engagement campaigns can shift people’s perceptions and also inspire audiences to action. The talk will be led by Suhad Babaa, the Executive Director of Just Vision, an organization dedicated to increasing media coverage and support for Palestinian and Israeli grassroots leaders working to end the occupation and build a future of freedom, dignity and equality in the region. Drawing on more than 12 years of Just Vision’s learnings in social impact media production, Suhad will offer specific case studies based on Just Vision's experiences in the field, scientific research conducted by cognitive neuroscientists at MIT and tools that can support anyone looking to make strategic interventions through storytelling.
Collaboration, design, design-thinking, diversity, education, Impact, impact measurement, inclusion, innovation, inspiration, leadership, meaning, research, social entrepreneurship, Social innovation, technology, women
Not Applicable
Suhad Babaa, Just Vision

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Important Dates

  • June 14, 2017
    Final day to submit an idea.
  • June 15 - 29, 2017
    Commenting and voting period. All sessions open for voting.
  • June 30 - July 13, 2017
    Judging panel and final selection by SOCAP17 Content Team.
  • July 14, 2017
    Winning sessions announced to session organizers.


A lucky person will receive 2 free tickets to SOCAP17 and other impact-themed prizes!



Apply for a SOCAP17 Entrepreneur Scholarship or SOCAP17 Bush Foundation Scholarship for Social Business Creators.